Have you ever worked so hard on something… only to realise you were building it the wrong way?
Kayaking on Lake Vierwaldstättersee.
 
    Have you ever worked so hard on something… only to realise you were building it the wrong way?
That was me, in my very first corporate workshop.
It was during the pandemic. A major Swiss bank hired me to deliver a session. Only one pilot session. Over 60 persons.
I had planned something interactive and empowering, with touch-points every five minutes.
Every exercise designed to bring people in, to get them talking, to feel the energy, to release the stress from that arid period.
Ten minutes before we started, the organiser told me:
“No interaction allowed. You can only speak. All the participants are muted.”
So I spoke. For almost an hour. Alone.
I closed the secure line, logged off — and that was it.
No contact. No follow-up. Just silence.
For me back then it looked like a disaster. Not because I wasn’t prepared. But because I was asked to work in a way that didn’t fit me at all.
I felt the same thing just last week, on Lake Luzern.
A friend of mine asked:
- Would you like to go kayaking?
- Aha, of course I responded with energy.
 For me it was the first time. I'm open at my age to learn new sports. It was fun at the beginning, doing the preparation together. Two kayaks, same water, sunny warm day.
 But my understanding was that we’d ride together.
 But once we got out there, she paddled far ahead like a pro. I was left struggling behind like a beginner.
For me, as someone who thrives on support and connection, that wasn’t fun anymore.
And here’s the contrast:
I also own a boat myself. But it’s not a kayak for one — it’s a family boat, big enough for two adults, a teenager, and a child.
Because that’s how I’m wired:
- life makes sense when it’s shared.
The workshop and the kayak ride taught me the same lesson.
It’s not just about the task — it’s about knowing yourself.
- When you know how you work best, you stop betraying yourself with strategies that drain you.
- When you ignore that, you can tick all the boxes and still walk away empty.
That first workshop wasn’t just a failure. It was a mirror.
It showed me what my body had been saying all along:
- I’m not here to perform in isolation.
- I’m built for connection, exchange, presence.
And that changed everything.
Because when you understand how you are wired, the mistakes stop feeling like failures — they become signals. They show you what works for you, and what never will.
So let me ask you:
- Do you know how you work best?
- Do you know what brings out your energy?
- Do you know what drains it?
The day you answer that honestly, everything shifts.
It’s the difference between chasing someone else’s script and creating a personal brand that actually fits you — and opens doors.
My dare:
Stop guessing.
Start knowing yourself.
That’s where your brand breakthrough begins.